Toyota was awarded Indonesia's Most Favourite Brand Women. This award is given by marketeers magazine in cooperation with research institutes MarkPlus insight as appreciation for his accomplishments achieved by the Toyota brand in the Car category.
Indonesian Women Consumers Survey 2011 conducted using quantitative methods in 10 major cities in Indonesia to 2150 respondents, followed by focus group to sharpen the quantitative survey are among others found that most women Indonesia now needs to have a 'woman's money'. When the survey last year to explore anxieties and desires of women sub-culture, then in 2011 to explore values, Attitudes, and lifestyle from various segments of the effect on consumption patterns and the selection of brands that includes 79 categories.
The survey was conducted with the aim to determine the consumption and purchase behavior of women, understanding women's aspirations towards bebragai a growing issue, and to determine the segmentation of urban lifestyle and profilenya with the criteria the respondents were women with segmentation A1, A2, B, C1 and C2 with ages between 16-50 years.
"We are grateful for the trust and support of women in Indonesia to our brand, so Toyota can get this award, all of our business is solely to provide the best to our consumers," said Anton Jimmi Suwandy, Communication Manager PT. Toyota Astra Motor.
By obtaining Indonesia's Most Favorite Women Brand 2011, completing several awards have been won by Toyota this year, including Top Brand Award, Autocar Award, Kartini Award, Indonesia Youth Most Favorite Brand, and the Top Brand Platinum Award, IMAC Award, IBBA Award, Car and Tunning Guide Award.
Indonesian Women Consumers Survey 2011 conducted using quantitative methods in 10 major cities in Indonesia to 2150 respondents, followed by focus group to sharpen the quantitative survey are among others found that most women Indonesia now needs to have a 'woman's money'. When the survey last year to explore anxieties and desires of women sub-culture, then in 2011 to explore values, Attitudes, and lifestyle from various segments of the effect on consumption patterns and the selection of brands that includes 79 categories.
The survey was conducted with the aim to determine the consumption and purchase behavior of women, understanding women's aspirations towards bebragai a growing issue, and to determine the segmentation of urban lifestyle and profilenya with the criteria the respondents were women with segmentation A1, A2, B, C1 and C2 with ages between 16-50 years.
"We are grateful for the trust and support of women in Indonesia to our brand, so Toyota can get this award, all of our business is solely to provide the best to our consumers," said Anton Jimmi Suwandy, Communication Manager PT. Toyota Astra Motor.
By obtaining Indonesia's Most Favorite Women Brand 2011, completing several awards have been won by Toyota this year, including Top Brand Award, Autocar Award, Kartini Award, Indonesia Youth Most Favorite Brand, and the Top Brand Platinum Award, IMAC Award, IBBA Award, Car and Tunning Guide Award.
